TeamSport Website From Two Venues in 2008 to a £9m Sale Value in 2013.

When we heard the vision for a national karting brand, it was a journey we had to be part of. We've worked with the guys at TeamSport to build a multichannel brand that connects as much to Gen Y as it does to families or corporate thrill-seekers. 

This is a brand that aims to deliver the best karting experience in the world, on and offline. This is the part we play in their success.

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Customer Insight

Multichannel thinking is essential for such a broad audience. We lead the hunt for insight across Search, Social, Content, Email & Web to help us respond rapidly to trends in customer behaviour.

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It's the definitive case of "If you build it, they will come". Get down to your local track to see why these guys sold for £9m.
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Let's face it - Karting is cool. Who wouldn’t want to be part of building a National brand like this?
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Big Creative

Understanding how to turn big data into powerful, personalised creative is the real achievement. It's what helps us turn happy customers into engaged, vocal and highly profitable brand evangelists.

Results

£9m
2013 Sale Value
280%
Growth in SEO Visits
13
Channels Connected by CAB

We were thrilled about the management buyout for £9m in February. It's been an exceptional journey and we're proud of the role we play. 

 

Being able to take a birds-eye view of the multichannel landscape and use tools like ExactTarget and Radian6 to build insight has changed how we innovate and the results show that it's working.

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