WCG Rebrand Six Colleges. One Brand To Drive A Change In Learning.

Our main focus was to take WCG's game changing vision and communicate it to a relevant audience in a remarkable way. From 'purpose' creation through a Golden Circle process to development of a flexible and inspirational brand, we delivered a vehicle for WCG to articulate their passionate drive for change.

Learning to change to be future prepared' is a dynamic hook to bring a vibrant consistency to all communications.

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A Flexible Icon

The 'cell' is the basic structural and functional unit of all living organisms. The building blocks of life. WCG needed to be a flexible and ever changing, living brand.

Great to work with an organisation so experimental and entrepreneurial in culture. Game changing.
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A Brand To Shout About

A brand that local and global businesses and students alike would be proud of and want to engage with across all channels.

Warwickshire College Group commissioned CAB to rebrand not only our parent group but also our six component colleges and create a full family brand for the first time. We are over the moon with the results and really couldn’t have done it without them. The solution achieved met all our very complex criteria and will enable us to grow our business both in the UK and overseas with a stunning new contemporary brand fit for our future.

- Duncan J Adams, Group Chief Marketing Officer (October 2014)